Who's popular?"Figures 4 and 5 can be seen as a macro-manifestation of the ‘rich-get-richer’ phenomenon,which has been extensively researched already at the individual video level, pointing at ‘previous views’ being highly relevant to predict ‘future views’ (Borghol et al., 2012; Cha et al., 2009; Crane and Sornette, 2008; Szabo and Huberman, 2010). Taken to the aggregate level of channel popularity, this raises questions as to whether it is possible at all for younger channels to attract any relevant viewership"1.
Essentially, this translates into "Social Influencers that have built a following over time are likely to capture more of the new views than a new entrant".
"The odds of Comedy, Entertainment, How To & Style and Gaming to make it to the top 3%have always been better than average. In 2016, however, News & Politics stands out with a 10.9% chance. The chances of Sports, Education, Nonprofits & Activism and People & Blogs are consistently worse than average. Success probabilities appear to be generally insensitive to potentially biased API responses (see subsection ‘Sampling details and biases’); by and large, Table 8 can be regarded as giving a fair answer to the question of whether a certain category improves or deteriorates the chances to become successful. Three exceptions to this are Gaming, which goes down to nearly 3% in the reduced data set, and How To & Style and News & Politics, which seem to have even better chances to become successful."1
How much money do influencers make?
- "According to a decade-long study by a professor at the Offenburg University of Applied Sciences in Germany, 96.5 percent of YouTubers don’t make enough annual ad revenue to reach the U.S. federal poverty line."
"According to the Financial Times, 'an influencer with 100,000 followers on Instagram can charge around £2,000 per picture (approximately $2,700), while celebrity influencers with between four million and 20 million followers can charge £5,000-£13,000 ($6,700-$17,500).'”
- "Many famous social media stars are too visible to have “real” jobs, but too broke not to."
"I’m 27 years old and have been building an online following for 10 years, beginning with a popular Livejournal I wrote in high school. A couple of years ago, after moving to Los Angeles, I made the transition from freelance writing to creating online video. The channel I have with my best friend Allison Raskin, Just Between Us, has more than half a million subscribers and a hungry fan base. We’re a two-person video creation machine. When we’re not producing and starring in a comedy sketch and advice show, we’re writing the episodes, dealing with business contracts and deals, and running our company Gallison, LLC, which we registered officially about a month ago.
And yet, despite this success, we’re just barely scraping by. Allison and I make money from ads that play before our videos, freelance writing and acting gigs, and brand deals on YouTube and Instagram. But it’s not enough to live, and its influx is unpredictable. Our channel exists in that YouTube no-man’s-land: Brands think we’re too small to sponsor, but fans think we’re too big for donations. I’ve never had more than a couple thousand dollars in my bank account at once. My Instagram account has 340,000 followers, but I’ve never made $340,000 in my life collectively."
- A handful of stars make quite a bit of money.
My own experience with www.HongKongHikes.comWith my hiking blog which I started to help people but turned out to be quite popular with 70k/100k hits a month has just recently started to pay out something.
As of May 2019, I make about $0.75 USD a day from the EZoic network. I turned-off AdSense which paid out about 5 cents a month! (Google doesn't share ad revenues it seems). And through sponsorship and won popularity contests, maybe add the equivalent of another $0.50 a day.
So, just barely enough to beat what is considered the world's absolute poverty level! :-)
I'm happy I don't have to make a living from my Web presence nor do I plan on doing so...